Top Brand and Web Projects of 2021
2021. A year we’ll never forget. For a lot of reasons.
As we near the end of the year we’ve taken a little time to look back and reflect on what we’ve accomplished – and it turns out it’s been quite a lot. Join us, please, on a journey through some of our favorite projects of 2021.
To kick things off, our move from FlowState Marketing to FlowState Branding.
Over the years we’ve refined and focused our service and product offerings, and we wanted our brand and website to represent that. We put ourselves through our branding and web process, experiencing the client side of these projects in a through the looking glass kind of experiment. We took a good hard look at who we were, who we are, and where we’re heading and updated our brand to be a better representation of the now and future FlowState. We also formalized our commitment to sustainability and reducing our environmental impact, with a goal of full company-wide carbon neutrality by 2030.
Clutch – Top 5 Denver Branding Agencies | Upcity – 2021 National Excellence Winner
Walter’s303 is a Colorado favorite Pizzeria and Publik House that needed a more cohesive – and funky – brand identity and a new website that could support each of their locations’ unique identities, menus, and tap lists. From the brand colors to the messaging to the style of photography, we tried on a little of everything to see what fit, ultimately uncovering a brand that is both edgy and family friendly, vibrant but chill, irreverent and welcoming. Though seemingly full of contradictions, the new Walter’s brand showcases the timelessly cool vibe of the restaurant in every application, from their custom new website all the way down to the physical menus used at each of their locations.
Our work with OneStone shows off just how quickly a brand focused website design can take a business to the next level. After the launch of their new site, OneStone saw a 220% increase in the average time spent on their site and more than doubled their qualified client meetings. As the final cherry on top of this project, we created a video introduction to the new brand that helped build excitement and buy-in from OneStone’s employees and provided an exciting and splashy way to announce the brand update to their audience and clients.
AVA Awards – Web Design, Platinum | AVA Awards – Short Form Web Video, Gold
PanTheryx is a nutraceutical company and one of the leading producers of colostrum-based products. WIth PanTheryx we got to showcase how much we can do with a full-service strategy, creating a branded outreach campaign to engage with and educate their dairy farmer partners, a new website that spoke to their wide ranging audiences, and finally designing custom merch that communicated their science-based approach to creating products in a straightforward and memorable way.
Marcom Awards 2020 Gold Award Strategic Communications | Marketing/PromotionCampaign
And finally, we had the opportunity to take our development partner Secret Stache through a full rebrand and website project. As a company, Secret Stache has never been afraid to showcase some big personality, and they set us loose to push the brand to the extreme. And because Secret Stache would be developing and managing their own site, we had the unique opportunity to explore just how far we could push the customization of the site. After the launch of the new website, Secret Stache improved their unique page views by 303%, and signed on at least one high-value client each month.
Marcom Awards – Platinum Web Design | The One Club Denver – Merit Award | Orpertron Web Design Awards – Site of the Month | Awwwards – Honorable Mention & Mobile Excellence | World Brand Design Awards – Nominee | AVA Digital Awards – Platinum Web Design