SlowPlanet Initiative

Our push on
climate action

SlowPlanet is an initiative of FlowState Branding, focused on education, individual action, and professional impact. Our goal is to empower our team and ultimately our industry to innovate and make informed decisions that reduce our carbon footprint and help us engage with the climate crisis more intentionally.

SlowPlanet Header

SlowPlanet is an initiative of FlowState Branding, focused on education, individual action, and professional impact. Our goal is to empower our team and ultimately our industry to innovate and make informed decisions that reduce our carbon footprint and help us engage with the climate crisis more intentionally.

SlowPlanet is designed to combine education, initiative, and action into a powerful force to empower creatives as they confront the climate crisis head on. Here’s where we’re at:

SP Timeline
01 Body and Mind Light Body and Mind Dark Educate and Inspire

We believe that education inspires and empowers action, which is why regular engagement with news, resources and the latest in the fight against climate change is a core pillar of our efforts.

2022: Curriculum Covered

  • Carbon Offsetting 101
  • Being a Good Earthling
  • Greenwashing 101
  • Intro to Merch Sustainability
  • Conscious Consumerism
  • 2022: Outputs

  • Personal Sustainability Survey
  • Agency Resource Library
  • 2023: Top-of-mind topics

  • Climate in Politics
  • Donut Economics
  • Selling Sustainable Merch
  • 02 Production Light Production Dark Merch Sustainability

    From production to inventory selection to shipping, we’re constantly vetting new brands and manufacturers that support our goals of sustainable and ethical business practices in the creation of merch and products for our clients.

    2022: Outputs

  • Product Scorecard 1.0
  • Vetted sustainable brands
  • Shipping/supply chain research
  • 2023: Top-of-mind projects

  • Sustainable Merch Sales Deck
  • Vendor/client education
  • 03 Summer Light Summer Dark Decarbonization

    As an agency, we’re committed to accurately measuring, mitigating, and ultimately avoiding as much carbon output as possible, creating targeted action plans in the short term, and tracking ambitious goals moving forward.

    2022: Accomplishments

  • Recruit decarbonization partner
  • '21 Carbon Footprint Measure
  • Carbon reduction roadmap
  • Research of carbon offsets
  • 2023: Top-of-mind projects

  • Downstream reduction models
  • Plan for offset investments
  • Explore opt-in opportunities for clients to reduce cost and carbon output of projects
  • Continued carbon measurement and tracking
  • Learn and Inspire

    Our early library of helpful resources

    Resource Library Resource Library
    Sustainable Merch

    Hand-picked sustainable merch brands

    Sustainable Merch Logo Sustainable Merch Logo
    Decarbonization

    Step one: measure Status: complete

    Carbon Stats Carbon Stats
    Getting Involved

    Clean Creatives Pledge

    Clean Creatives Pledge Clean Creatives Pledge

    If you want to talk climate, we're an open book