Brand distinction and versatility for a workforce management platform
Full Case Study Coming Soon
Teambridge’s founders met while working at Uber and were inspired to create their platform after connecting with dispersed workers – specifically drivers – who needed a uniquely tailored solution to their workflow and project management. While there are plenty of project management solutions for what we think of as a more traditional workplace, nearly 80% of workers are “deskless” and require a different platform for staying connected.
With their backgrounds in the tech industry, Teambridge understood the importance of balancing positioning their platform as a tech-forward solution and creating distinction in the crowded tech space. The brand we created uses mainly black and white, but those core colors are complemented with bright secondary colors used intentionally throughout the brand in abstract symbols, illustrations, and iconography. This brand is designed to continue to grow and scale as the Teambridge platform is adopted by more workers and industries.
Brand Strategy | Identity Design | Web Design