Building a highly customized and branded online marketplace for a service-minded subscription coffee service.
Pieces of the puzzle
A brand new subscription coffee service with a mission, a comprehensively developed brand package from another agency, lofty goals for a super customized ecommerce site.
Servant Coffee was founded with a singular mission: delivering freshly roasted and responsibly sourced coffee directly to consumers’ doors through a coffee subscription service while purposefully serving others through community engagement.
Responsive Web Design | UX Strategy | Studio and Live Photography | E-Commerce Web Development | Content Strategy | SEO | Branded Apparel
No goals too lofty
Though still fairly new, the subscription coffee service industry is growing in popularity and the market is quickly becoming crowded. Servant is fairly unique in this industry – they currently exist only as a roastery and online presence, with no physical coffee shop for customers to visit. They also had a very specific idea of how they wanted customers to experience their online store, focusing on a simple and super custom ordering experience that includes coffee subscriptions, one-time orders and gifts, coffee brewing equipment, and custom branded merchandise.
Choosing the appropriate platforms to achieve their ecommerce goals required imagination on Servant’s side, and extensive research and testing on ours. Our research and ultimate recommendations were based on finding platforms that best met Servant’s goals while being flexible enough to grow and scale with the company. We compared different ecommerce and subscription services, ultimately landing on BigCommerce and MiniBC. This combination created an easy to manage and update site that supported the flexible options at the heart of Servant’s business.
Crafting a custom experience
Using the brand package created by Latitude (a branding and experience design agency) as a foundation, we extended Servant’s style and ethos across their website design and functionality through stylized lifestyle photography and a custom combination of platforms to achieve their ecommerce vision. By bringing together the creative and technical sides of this project, we were able to launch a user-friendly but deeply engaging site for Servant Coffee to enter the subscription coffee marketplace.
Happily ever after
As this industry continues to grow, Servant is set up with the tools to grow with it: a highly customized but easy to manage ecommerce site, and a unique yet timeless brand design, working together to support their premium coffee and service-minded mission.