Greancy

Full Case Study Coming Soon

Overview

Greancy World is a community of gamers, investors, and artists brought together through a new kind of online gaming experience powered by crypto currency and NFTs. Inspired by nostalgic virtual pet collection games like Pokemon and Neopets, Greancy World is committed to creating a fun and easy access point to the exciting world of crypto, encouraging true novices and experienced investors alike to come and play.

Greancy came to us in need of a full brand identity for the company – separate from the eclectic and ever-evolving style of the game itself – as well as a website that could be easily updated as the world of the game grows and evolves. We created a brand with its own distinction that also lets the art of the game pop throughout the site. We also explored some personality driven copy that balanced the multiple Greancy World audiences: straightforward crypto investors and enthusiastic players of the game. The new website will help support current and future NFT mintings and worldbuilding, with an agile and adaptive brand that can grow as the Greancy Multiverse expands.

Our role

Brand Strategy | Messaging | Identity Design | Web & Interactive Design